To illustrate what the future of beer will look like if we don’t get more companies to commit to aggressive climate action, Fat Tire brewed up Torched Earth Ale. This beer uses the kind of ingredients that would be available in a climate-ravaged future...and they’re less than ideal.
Instead of fresh hops—they used hop extracts and dandelions. Instead of just malt—they incorporated various malt extracts. Instead of purified water—smoke tainted water.
I got to create the packaging for this limited edition beer.
Join Fat Tire in telling the world’s biggest companies to step up on climate – now – at www.drinksustainably.com